Cheers Cat. And thanks for inviting me! I hope those pipes of yours are still purring along nicely despite the weather and the workload. I'm looking forward to getting to know this site...see you there x
I don't have a strictly serious show, either in terms of romance or ghost stories (although ghost stories are an easier sell in the States, especially around Halloween)... so I didn't have a ready answer for your question.
One thing I'm always aware of in marketing my shows is how to draw people in. If I had a show where I knew it would be a tough sell (such as an epic romance), I'd either: narrowly focus my marketing only to reach a narrow sliver of audience, and let word-of-mouth build from there. I'm fortunate enough to live in a major metropolitan area that has a diversity of interests... OR... more likely (just because of who I am) I'd fiddle with my material so that there's either a comic, ironic, or contemporary angle to accompany it. Not necessarily to change/fracture/parody the original material. I think of it as providing a familiar platform from which to lead my audience to unfamiliar territory. (I have to do the same thing to get my children to try unfamiliar food... by serving it with (and/or comparing it to) something familiar.
Thanks :) I'll use the opportunity to say what a lovely, lovely storyteller you are !!! I watched your performances at Fabula last september, and I really enjoyed it. It was very inspiring, and very moving.