Professional Storyteller is a network for people who work in the field of oral storytelling. Please write a brief paragraph about your work.
Though I was fascinated with story telling right from childhood, I realized its true importance when I started selling soaps and shampoos in the streets of Coimbatore, Salem and other 12 small towns in South India. My approach to selling using nifty stories amazed and puzzled my co-workers, leading me to even greater conviction on the power of stories. It was several years later that I did serious research on the science of influencing behavior using story telling techniques. I continue to engage with companies and help senior management and leadership team members 'story-ize' their messages. Together with my work at Corporates, I continue to be involved with young minds and their shapers (teachers) in using story telling to shape minds, behaviors and habits.