AWESOME ONLINE PRESS KITS
By Dianne de Las Casas
If you want to promote yourself effectively, a press kit is a must. But printed press kits can be time-consuming and costly. Want a better solution? Welcome to the digital revolution. The Internet and the World Wide Web have made access to artists so much easier. Want to get an editor’s or journalist’s attention? Create an awesome online press kit.
Editors Can Access You at the Click of a Button
Editors are under deadline. They want to access your information as quickly as possible. If you send an editor a paper news release, to print it, they will have to either scan the information or retype it. Ugh! It’s much faster for media outlets to download the information they need. It’s easier to click, copy, and cut information out of your online press kit from your website.
You Save Time and Money
In a traditional press kit, you would include a photo or composite card, a poster or flyer, your press release, copies of your articles, a bio, and testimonials. With an online press kit on your website, all of these things can be made available as downloadable files in either a word processing or .pdf (portable document file) file, or both (I do both so that people can have the option). The person accessing the information will do the work, downloading the files and printing them out. You save the time of putting together a traditional kit and you save money because you don’t have the printing and mailing expenses.
What Should I Include in My Online Press Kit?
Your website online press kit should include everything you include in your paper press kit:
- Photos (headshots, action shots, CD and book covers)
- Press Releases
- Testimonials (can be a separate page)
- Audio and/or Video Files
Title it “Press Kit,” “News Room,” “Media Kit,” or something that will clearly identify the area as a press kit to the media.
Great Examples of Online Press Kits
Check out the online press kits on the websites of some of my favorite artists:
- Jay O’Callahan (storyteller) – http://www.ocallahan.com
- Monty Harper (children’s musician) – http://www.montyharper.com
- Johnette Downing (children’s musician) – http://www.johnettedowning.com
What If I Don’t Have a Website?
There are other online solutions for you if you don’t have a website (though I highly recommend you start developing one!). SonicBids is a great service that allows performing artists to establish an Electronic Press Kit (EPK). For $49.95/year standard service, you can upload an image, a bio, audio clips, a photo gallery, media reviews, and a calendar. That’s less than $5.00 per month. If you upgrade to their next level, you can upload video clips, a stage plot, and a tech rider. The wonderful thing about SonicBids is that you can send out your EPK by email or drop your EPK into hundreds of promoters’ in-boxes. There is so much industry information on SonicBids that it’s almost overwhelming. You can check out my Sonic Bids EPK at http://www.sonicbids.com/DiannedeLasCasas. By the way, I am not receiving any promotional kickbacks from SonicBids (I wish). I just think it’s a cool service that performing artists should know about.
Being accessible to the media and presenters means more press coverage and more gigs. So what are you waiting for?
Editor’s Note: Dianne de Las Casas is an author and award-winning storyteller who also specializes in marketing and business solutions for performing artists. The Story Biz Handbook: Managing Your Storytelling Career from the Desk to the Stage is a forthcoming title with Libraries Unlimited.